Australia is the largest betting market in the world

Australia - the most market potential casino

Gentiles will not think of Australia as the center of the world's gambling. However, people in the industry know very well that this is the most lucrative market.

Referring to Las Vegas, people think of gambling, but the biggest exhibition of the industry is held in London. From over 3,000 stalls, the exhibitors showcased the latest products designed to serve gamers, from gaming apps to slot machines and games. virtual reality.

Just like other businesses, companies that are rapidly adopting new technologies have benefited. Online games are fast growing, accounting for about 11 percent of the $ 385 billion of global gambling industry revenue in 2016. Unlike other businesses offering less More controversial, government policy management of countries is paramount to these companies.

The number never published

Gentiles will not think of Australia as the center of the world's gambling. However, people in the industry know very well that this is the most lucrative market. According to H2 Gambling Capital (H2G), a research firm specializing in this industry, last year an average adult in Australia lost $ 990 for gambling (including gambling machines (not gambling ), casino, betting, lottery, online gambling and other forms). This figure is 40% higher than second-ranked Singapore and about double that of other Western countries.

The most common form of gambling in Australia is the electronic poker machines available everywhere. Although they are also legal in many other countries, the amount of the bet is usually very low. In contrast, in Australia, where the loosening of the gambling industry began in the 1980s, players could lose up to $ 1,150 in just one hour.

However, due to the relatively modest population (about 23 million people) and the saturated market, Australia is considered a market with little potential for development. No. 1 went to the United States, where the total amount spent by players last year was $ 117 billion, not to mention $ 150 billion baked into illegal sports. But the federal government's management policy is a major barrier, and the statistics are not yet accurate. For example, online games (which account for a third of the total spending on gambling in some countries) are legal in the three states. Only sports betting is legal in a single state.

Ireland and Finland, which have a policy of openness to the industry, have recently surpassed the United States in terms of spending per capita.

China's gambling industry is also bound by the rules but in a different way. Just three years ago, H2G forecasts that China (including Macau and Hong Kong) will overtake the US to become the world's largest gambling market by 2020. However, by 2013 the government will start enforced the anti-corruption campaign and banned many officials from stepping into casinos in Macau. Immediately the profit of the Chinese gambling industry decreased by 20% despite a slow recovery.

And it looks like the Japanese gambling market has hit the top. Although this is still the third largest market in the world, annual sales have been declining steadily since 2003, with the main reason being the tightening of the rules. Companies have dexterously sought a type that is still classed as compliant with the law: pachinko, a pinball game but with special "prizes" that can be converted into cash at separate kiosks. with pachinko counters.

However, last December, the Japanese government approved the law for the first time. Foreign investors are waiting to take advantage of this opportunity. This is good news for the Japanese gambling industry, but it will definitely affect the pockets of the gamblers.

April 21, 2018